Herbalife has just announced an update to their “Price Advertising Rule” which will affect your HNN retail website. Effective April 8th, 2010, all retail websites will be required to have a customer password before those customers can view prices. Here’s the information direct from Herbalife:

In 2009 Herbalife introduced a Price Advertising Rule in the US, which we are
updating at this time to include additional provisions which make it a requirement for websites that reflect
pricing information to be accessible to the general public ONLY via the use of passwords.

We view this as a positive development for distributors, as this will discourage the use of discounting as a promotional technique. You see, we believe that customers want to buy from the distributor who will serve them the best, and not just sell at the lowest price. Mark Hughes believed in ‘use, wear, and talk’, and this price rule will allow you to ‘talk’ to your customers before they see prices.

We’re going to use this opportunity to activate a customer login module we’ve been working on, which will allow your HNN retail site to stay in compliance with Herbalife’s rules, and allow repeat customers to login to a personal account for quick and easy reordering. We will do everything we can to make this as simple as possible for your Herbalife retail customers!

If you have questions about this rule, please contact distributor relations at (866) 866-4744.

To read the entire rule, please see: Herbalife_Price_Advertising_Rule.pdf (Adobe PDF Required)